For decades now, this marketing savvy island city of Cebu has been growing robustly. For instance, the region's gross regional product (GRP) grew 12.5 percent in 2010, and 9.3 percent and 8.9 percent in 2012 and 2013, respectively. Being the dominant province of Central Visayas, it was also made up a big chunk of the region's economic output.
With Cebu's bullish economy and upbeat atmosphere—from the rising industries to employment to infrastructures—it's no surprise that most of today's workforce are choosing to work in the south rather than finding a job in crazy and traffic-infested Metro Manila.
But economics is not all that's attracting millennials today to find a job in Cebu. Here are 9 reasons why you should consider working in the Queen City of the South:
1. Because of its rich culture and history
[caption id="attachment_5413" align="aligncenter" width="1024"] A festival in honor of Cebu's patron saint, Sto. Nino. (Photo from Sidious Sid)[/caption]
There's no shortage of history in Cebu, which happens to be the first city where the Spanish occupied when they arrived. The remnants of its history are pretty much apparent when you walk around Magellan's Cross, the Sto. Nino Church, and Colon Street, the oldest and shortest national highway in the country.
One of the greatest manifestations why Cebu is the best place to be in is the coveted Sinulog Festival, which happens around every third Sunday of January. This yearly event commemorates the acceptance of Chritianity in the country, but it's main highlight is the street parades and parties.
2. Because of its geographical location
[caption id="attachment_5419" align="aligncenter" width="1024"] Cebu is the center of trade in the south of the country. (Photo from Vincent Sanchez)[/caption]
Cebu may not be resource-rich but perhaps because of this, its people know how to hustle. Just take a look at the Philippine map and you'll find that Cebu is in the center. It takes advantage of its location by being the trading and manufacturing hub in southern Philippines, making it a perfect place for local and international investments.
3. Because of the beautiful beaches and outdoor activities
The nearest beaches in Manila is about 2 hours away, if traffic is merciful. In Cebu, it only takes a 30-minute drive to get to the white sandy beaches and turquoise waters—a great advantage if you want a little Vitamin Sea after a hectic day at work, and still be able to come home in time for dinner.
For some weekend getaway, think swimming with whale sharks at Oslob, jumping off cliffs in Badian, or scuba diving in Moalboal. Name it and Cebu has it.
4. Because of its food and LECHON!
[caption id="attachment_5412" align="aligncenter" width="1024"] Cebu has one of the best lechons in the country. (Photo from Kris Krug)[/caption]
Cebuanos love good food so it's no surprise that it's present all around the province. Fancy home-grown restaurants have been sprouting around Metro Cebu like wildfire, as well as local restaurants such as STK Ta Bai or Bucket Shrimps—a favorite for both locals and tourists. Just think of dried mangoes, puso, danggit, and oh, did I mention lechon?! (Which, by the way, is the Best Pig in the World according to Anthony Bourdain.)
5. Because of its colorful nightlife scene
[caption id="attachment_5414" align="aligncenter" width="1024"] The normal Friday night scenes of Cebu. (Photo from Raleene Cabrera)[/caption]
When you're the type of person who likes to party after a dreary day in the office, Cebu has it good! Cebuanos are not only hustlers in their careers; they also know how to hustle in a club and on a dance floor.
6. Because it's one of the most livable cities in the country
[caption id="attachment_5420" align="aligncenter" width="1024"] Bustling but still a safe and organized city. (Photo from Polky Yu)[/caption]
Cebu provides the ideal location for metropolitan necessities while still having a sense of the provincial vibe. High-rise condominiums have been popping up to accommodate the growing population in the city, a good idea of how well Cebu has been progressing.
7. Because of boundless career opportunities
[caption id="attachment_5418" align="aligncenter" width="1024"] As new industries rise, workforce rises also. (Photo from Jimmy Hilario)[/caption]
Cebu has one of the most established economies outside of Metro Manila and is home to a number of industries, like real estate, business process outsourcing, information technology, and also tourism, just to name a few. That being said, career opportunities also abound not only for fresh graduates but also for the more experienced professionals.
8. Because of its people
[caption id="attachment_5417" align="aligncenter" width="1024"] Cebuanos are known to be proud people. (Photo from dbgg1979)[/caption]
Cebu owes a big chunk of its progress to its locals as they are known to be great hustlers. Aside from being very determined, proud, and driven people, you might be surprised that Cebuanos are also naturally very kind and hospitable. (More than the usual Filipino!)
9. Because it's still booming!
[caption id="attachment_5415" align="aligncenter" width="1024"] New buildings are rising every year in Cebu. (Photo from Rod Vinc)[/caption]
The IT Park is a good starting point to observe Cebu's bustling economy. The economy is fueled by the appetite for more office space by BPO firms, residential condominiums, and not to mention the rise of another SM mall, SM Seaside City, dubbed to be bigger than SM Mall of Asia.
*Andam na ba ka mubalhin sa Cebu? What are you waiting for — sign up on Kalibrr and start applying for jobs in Cebu! Sinulog is just a few months away and you don't want to miss that, do you?
Sources: Philippine Star